Why 25 weeks?
I spent the last 25 weeks building and shipping 25 websites. The goal wasn't the websites. It was the rhythm, the habit of not being a perfectionist and just getting it out.
My goal was to get my newsletter popular enough to start to make money from it. I wanted 10,000 subscribers.
When you make a promise to yourself and publicly show up weekly it stops feeling abstract. Twenty-five weeks is short enough to survive and long enough to leave a mark.
That is the whole point of this page: pick one thing, do it for 25 weeks, and give yourself enough time to become someone slightly different.
Not a perfect life. Just a meaningful change.